CBC CELEBRATES VECTREN FOR 10 YEARS OF SCHOLARSHIPS & CONTINUED SUPPORT FOR 2015 ‘LEAD THE WAY’ AWARDS

CBC honors Vectren for support of the Lead The Way Creative Scholarship program; (L-R) Retiring Vectren Community Affairs Manager Lynda Hoffman, CBC/CTS CEO Dr. David Smith, Vectren Community Affairs Manager Rachel Goodspeed, & CBC COO Jodi Minneman.

CBC honors Vectren for support of the Lead The Way Creative Scholarship program; (L-R) Retiring Vectren Community Affairs Manager Lynda Hoffman, CBC/CTS CEO Dr. David Smith, Vectren Community Affairs Manager Rachel Goodspeed, & CBC COO Jodi Minneman.

DAYTON, Ohio – Community Blood Center (CBC) is celebrating 10 years of partnering with Vectren Energy Delivery of Ohio (Vectren) to award college scholarships to high school seniors who creatively challenge their peers to be blood donors. Vectren has provided $50,000 in tuition assistance since first sponsoring the original CBC “Save Our Supply” scholarship in 2005. Vectren’s $5,000 pledge for the 2015 CBC/Vectren Lead The Way Creative Scholarship marks its 11th year of sponsorship.

The Lead The Way goal is to motivate young adults to become blood resource leaders of tomorrow by annually awarding $1,000 in college tuition assistance to five scholarship recipients. Any student whose high school hosts a CBC blood drive can compete for the scholarship by creating a winning blood drive recruitment campaign. The 2015 application deadline is April 20.

The announcement of funding for the 2015 Lead The Way scholarship is an opportunity for CBC to honor Vectren for its 10-year history of support. Community Blood Center/Community Tissue Services (CBC/CTS) Chief Executive Officer Dr. David Smith and CBC Chief Operating Officer Jodi Minneman presented a glass “Lead The Way” lighthouse statuette and plaque to Vectren, and also honored retiring Vectren Community Affairs Manager Lynda Hoffman with a glass lighthouse statuette. New Community Affairs Manager Rachel Goodspeed now serves as Vectren’s liaison with CBC in the Lead The Way Creative Scholarship Program.

“This has been an extremely satisfying partnership,” said Dr. Smith. “We’ve seen the level of competition grow each year and it’s very impressive. With Vectren’s help, these bright young scholarship winners are using their talents and following their dreams. We’re also very thankful to the administrators and volunteers at our 118 blood drive high schools. They welcome us into their schools and support our lifesaving mission.”

Vectren has assisted 50 scholarship winners and the program continues to attract well-qualified applicants. In 2014 CBC accepted 64 applications from students representing 35 schools from 11 counties in CBC’s 15-county service area, a 48 percent increase from 2013. Applications in 2013 increased 30 percent over the previous year.

“We are proud to support a program that not only challenges students across the Miami Valley to think like leaders while cultivating their creative skills – it gets them involved at a deeper level in our community,” said Vectren’s Rachel Goodspeed. “It’s important to keep our youth motivated to further their education and involved in giving back to our community. They are the community leaders of tomorrow.”

A Lead The way tradition is to put winning scholarship campaigns to work. Submitted campaign videos are shown at area high schools and winning campaign slogans and graphic designs are often adopted for CBC use. A recent example is from 2013 scholarship winner and Russia High School graduate Shana Meyer. She inspired the 2014 CBC high school t-shirt design with her social media driven theme “#Saving Lives is Always Trending!”

Lead The Way is open to all graduating high school seniors in CBC’s 15-country service area who are college bound and whose high school hosted a CBC blood drive during the 2014-15 academic year. A cumulative grade point average of 2.5 is the minimum academic requirement.

Applicants are challenged to create a winning Donor Recruitment Campaign. They must create a theme expressed in a marketing slogan; explain why the theme will effectively encourage students to donate; and creatively demonstrate the theme using conventional marketing techniques or innovative, artistic expressions.

All candidates should submit their application and blood drive marketing campaign to CBC.   Mailings must be postmarked by April 20, 2015.   Five winners will be announced in May.   Application forms and samples of award-winning campaigns are available online at www.GivingBlood.org. For more information contact Education Specialist Cristina Pickle at 937-461-3453 or bloodeducation@givingblood.org.

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