GET READY FOR THE ROAR OF ‘KING OF ROAD’ SUMMER – CLASSIC HARLEY GIVEAWAY PART OF AMBITIOUS CBC SUMMER CAMPAIGN

ImageGet your Gover running and head out on the highway, chasing the dream of owning a sparkling new, black and chrome Road King Classic motorcycle from Gover Harley Davidson. This 775-pound hunk of hurtling horsepower is the grand prize in Community Blood Center’s (CBC) “King of the Road Summer Blood Drive” campaign.

CBC has partnered again with Gover Harley Davidson in Piqua and REACH Magazine to present a dream machine for one very lucky blood donor.  Everyone who registers to donate blood at any CBC Donor Center or mobile blood drive beginning Tuesday, May 28 through Saturday, Aug. 31 will be automatically entered in the drawing to win the Road King Classic.

Ten computer-selected finalists will be invited to a special envelope-opening announcement event in September to discover the Road King winner.  (Must be 18 to win. Official rules available at www.givingblood.org).

Everyone who registers to donate during the summer months will receive a free “King of the Road Summer Blood Drive” t-shirt.  CBC will kick-off the campaign with the first t-shirt design, offered Tuesday, May 28 through Saturday, July 13.  (A second design will follow July 15 through Aug. 31).

The first t-shirt is orange with a black emblem, the classic Harley Davidson colors.  The center of the design is a Route “56” road sign (a play on the original U.S. Highway, Route 66, with the reminder that you can donate blood every 56 days).

Harley Davidson wings flank the top of the Route 56 road sign, and two Road King motorcycles are depicted below.  The road sign reads “King of the Road Blood Donor – Summer 2013” and below it are the CBC blood drop log and the Gover Harley Davidson logo.

Harley Davidson introduced the Road King in 1994 and it quickly reached iconic status. Its bloodlines reach back to the classic 1964 Electra Glide model.  Though popular as the ultimate cruising bike, it is also fully equipped for long-distance touring.

The Road King Classic model takes the nostalgic look further with extra details like leather-wrapped saddlebags, nostalgic chrome fuel tank console, tooled metal detailing on the fender, tank, seat and bags, and chrome laced wheels with wide whitewall tires.

CBC’s Road King will be on display at special events and bike gatherings this summer to remind donors that the dream of owning this classic motorcycle will come true for someone in September.

The “King of the Road Summer Blood Drive” is part of comprehensive and ambitious campaign to boost the blood supply during the challenging summer months.

“Each of us is an important member of the CBC team charged with collecting blood products in sufficient quantity and of the right type,” said Dr. David Smith, CBC chief executive officer.  “As you all know, it can be a challenge.  It is a multi-faceted strategy to increase collections during the months of June-August.”

  • Fab Fridays – Beginning Friday, May 31 through Friday, Aug. 30 CBC will offer an additional donor gift at Dayton CBC and select branch Donor Centers (Middletown, Springfield, Richmond and West Chester).  These additional gifts will include gift cards and free movie tickets.
  • Extended Summer Hours – The CBC-Dayton Donor Center will stay open later on Fridays and Saturdays beginning June 1 through Aug.  30. 

Friday hours at CBC-Dayton hours will be 7 a.m. to 5:30 p.m. beginning June 7.  Saturday hours at CBC-Dayton will be extended to 7 a.m. to 2 p.m. beginning June 1.

 

  • Save a Life Saturdays – The Middletown, Springfield and Richmond Donor Centers will operate on select Saturdays, featuring “Save-A-Life Saturday” blood drives throughout the summer.
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